What are the different colors of jewelery?

People on the color of jewelry, often based on personal preferences to choose, so the experts believe that the color is character, and each color has a certain meaning: 1, red: that vitality, health, enthusiasm and 4, green: that youth, peace and vitality; 5, Qing Qi: that hope, strong and solemn; 6, green, and so on; 3, yellow: that gentle, bright and happy; 4, green: 8, gold: that glorious, luxurious and brilliant; 9, white: that pure, sacred and refreshing; 10, black: that mysterious, beautiful and gorgeous; , Silence and sorrow.

What is “k gold”?

As the use of pure gold jewelry is too soft, it is difficult to set out a variety of exquisite style, especially when inlaid pearls, precious stones and jade and other treasures are easy to be lost, so from ancient times, people know that in the pure gold by adding a small amount of silver , Copper, zinc and other metals to increase the strength and toughness of gold, so made of gold ornaments, known as decorated gold. To determine the gold in the gold content of the production is called “gold”, English is karat, generally translated as “open”, according to the English prefix can also be referred to as “K”, therefore, jewelry, also known as Cartier love bracelet replica “K” gold. Generally known as pure gold for the 24K, that is, the theoretical gold content of 100%, therefore, 1K on behalf of the gold ornaments with pure gold accounted for 1/24, about 4.16%. China’s consumption habits generally use 24K, 18K, and in some countries in Europe and America commonly used 14K or 12K gold inlaid jewelery.

What is “gold jewelry” and “platinum jewelery”?

All gold jewelry and gold jewelry can be called “gold jewelry”, with precious metal “platinum” produced gold called “platinum jewelry”, because the platinum metal in the crust in the distribution of gold is more dispersed, difficult Was extracted, so platinum jewelry is higher than the price of gold jewelry.

How to buy jade bracelet?

In all kinds of jade jewelry, the largest production of jade is the largest jade bracelet, the highest value is the bracelet, in the experience of the jade carving division know that when a piece of jade without cracks and can be used as a bracelet, the first must strive Processed into a bracelet.

1, select the bracelet to carefully observe whether the bracelet crack (refers to the secondary broken crack, often horizontal distribution), to each Cartier love ring replica bracelet front, back, inside, outside for a comprehensive observation, with particular attention to sewing jade Bracelet red line shelter with or without cracks or damage, because the serious crack is a fatal injury bracelet.

2, to use keen eyes to find the defects (including the emergence of black or yellow spots on the bracelet, white “stone” and the original is not broken jade pattern); also pay attention to the shape of the bracelet is a park, The thickness of the diameter is uniform, polished, whether clearance and so on.

3, pay attention to the size of the jade bracelet circle and the thickness of the track is in line with the needs of the buyer’s fat and thin and age, such as the elderly like a little thick way, and young people love the thin strips.

4, good bracelet should be “kind of colored”. “Kind” refers to the fine crystal clear and transparent; “color” mainly refers to the green, if the beautiful violet, cyan or chic “three-color jade” or “four-color jade” is also good. In general, we should keep in mind the following four formulas: first check crack anti-fatal, flaws to be less labor to fine, size is not difficult to deal with, “kind of colored” side boutique

Cartier is the most successful international top jewelry brand in mainland China

Carrying the royal blood of the brand gene, Cartier with its luxurious design ideas and never-ending sense of innovation, relying on accurate theme demands, with a solid and effective channels of operation, in the dream of China’s trip in the firm forward.

Cartier is the most successful international top Cartier love bracelet replica jewelry brand in mainland China, for five consecutive years reelection of Hurun “China Regal brand tendency survey” jewelry champion. From the luxury capital of Paris Cartier (Cartier), since the date of the birth of 161 years, has been highly respected by the royal family nobles and celebrities.

In 1992, Cartier in Nanjing Nanjing Road, Manhattan has the first counter, but the first to bring is not the most high-end products, but perfume, leather goods, spectacle frames, lighters and other ancillary products. According to Cartier in the Chinese market, “reclamation” Lu Huiquan’s argument, was in the “global have Cartier” concept into China. Until 1998, the official policy more relaxed, Cartier only in Shanghai Hang Lung Plaza opened the first real sense of the flagship store, the “elite troops” jewelry and watch out. Beginning in 2000, high-level jewelry and diamond watches gradually become Cartier’s “pillar” “trunk). In particular, after 2004, due to policy liberalization, Cartier and other luxury brands began to expand their own. “We sell Cartier’s philosophy and culture on a higher platform, and our selection, style and product history, technology and culture support the high price of the product,” said Lu Huiquan, Chief Executive Officer of Cartier Greater China.

At present, China’s jewelry market by the European and American brands, Hong Kong brand, the local brand three camps. To Cartier, Tiffany, Bulgari as the representative of the European and American jewelry brand, its strength, has a strong brand, capital and management advantages: and Chow Tai Fook, Chow Sang Sang, Xie Ruilin as the representative of the Hong Kong brand, by virtue of its advocacy of consumer culture and Channel construction advantages, in the Chinese jewelry market all-powerful; and vegetables 100, colorful Yunnan, Yue Wang and other local jewelry brand is by virtue of market segments and geographical advantages continue to move forward. This constitutes a Chinese jewelry brand rivers and lakes of the thumbnail map.

“Everyone has the right to dream, we are responsible for making this dream.” Lu Huiquan said. Cartier how to “dream of China”, and can be so bright, art pressure pack, shining top glory?

Brand: “Where is our brand gene?”

“First survival” rule in the jewelry market performance most vividly, behind the brand is very passive.

As the top jewelry brand, Cartier entered China at the beginning, to take a distinctive brand strategy, it highlights the high profile of Cartier’s royal lineage – “the emperor of the jeweler, the emperor’s jeweler.” To the top luxury appearance of Cartier, its value is certainly not just the product itself, more Cartier love ring replica importantly, it represents the value of the connotation and brand spirit. “In the luxury goods industry such as jewelry, put aside the brand, what is not.” Belgian jewelry brand TESIRO psychic CEO Shen Dongjun admitted. Cartier must provide strong support for the high price, “where is our brand gene?”

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